At J.I. Joe, our coffee IS the mission, and we never fail our mission! We realize that you want the best coffee beverage. To do this, it takes an elite team within J.I. Joe to source, protect, produce, and deliver our patriotic brand to you. That team is Unit 5 (U5)! A highly trained force led by their seasoned leader-Chief! Under Chief's direction, U5 is always on guard to protect the highly classified processes and procedures involved with producing J.I. Joe Coffee on a global scale. As with any great product, there are those who would attempt to undermine and sabotage our operations. The Bureau of Refreshment & Espionage Warfare (B.R.E.W.) is a ruthless terrorist organization led by General Grinder that will stop at nothing to decaffeinate the world. Rest assured that Unit 5 is on guard to protect and defend your coffee from any adversary, foreign or domestic. Enjoy J.I. Joe Coffee, knowing that we're ever vigilant so that you can, in turn, carry out your own daily missions. At J.I. Joe Coffee, your mission is a go!"